Boosting support in the South-west
Wednesday 4 October, 2023
Bolstering the Agrifac UK sales team from September 2023, Sebastiaan Rakhorst joins Dutch crop spraying manufacturers Agrifac with the aim of enhancing market growth within the Southwest of the United Kingdom. Rakhorst’s core focus will be on supporting current and prospective customers with technology-based crop care solutions, with the intention of increasing awareness of Agrifac in the process; ensuring high retention rates and increase customer satisfaction levels.
Sebastiaan brings a deep understanding of sales development and a keen focus on delivering unparalleled customer care to the team. His background in economics, international sales, marketing and export put him in excellent stead to optimize customers’ purchase experience journey, continuing to deliver the global brand promise of a premium service.
Working alongside the three-strong team of sales representatives already embedded within the UK sales vision, Sebastiaan will focus his efforts within Hampshire, Wiltshire, Oxfordshire and Berkshire. Together with Matt Rouston, Demonstration and Installation Specialist, the pair will aim to transform the market share to Agrifac red within the respective regions after delivering technology-based crop care solutions that arm growers for the future of farming.
Rakhorst said: “I am very excited to join Agrifac and to be part of a dynamic and innovative team. I look forward to contributing to the growth and success of Agrifac by providing excellent service and solutions to our customers and partners.”
UK Sales Manager, Chris Potter also commented on this exciting new personnel development: “Sebastiaan has already shown high desire to boost the awareness of Agrifac in new regions throughout the UK. With his background in business development, and teaming up with our technical installation specialist Matt, the pair are ready to storm the South-west region starting with a demonstration tour this Autumn.”